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|APR Joins Driven Performance Brands|
APR is pleased to announce it is now a part of Driven Performance Brands (“DPB”). DPB is a leading designer, manufacturer, and marketer of specialty automotive aftermarket performance products for car and truck enthusiasts. DPB offers a variety of uniquely designed and stylized products to a wide range of automotive enthusiasts who consider what they drive and how the vehicle performs an important lifestyle choice. DPB’s product line touches almost every part of the undercar, from exhaust to transmission, drivetrain, and electronic tuning products, and is now marketed under six leading brands: Flowmaster, B&M Racing and Performance, Hurst Shifters, Hurst Driveline Conversions, Dinan Engineering and APR as of August 1st, 2017.
“For nearly 65 years, Driven Performance Brands has shared our passion for building enthusiast driven products that touch nearly every aspect of the driving experience,” said Mitch Williams, CEO of APR.
“This transaction is consistent with our long term strategy. APR is highly complementary to our Dinan brand, which serves the BMW performance market, and this positions DPB as a leader in the growing European performance vehicle aftermarket in North America, Europe and Asia. Our similar cultures and shared focus on designing innovative premium products makes APR a great addition to DPB’s portfolio,” said Brian Appelgate, CEO of Driven Performance Brands.